{"id":336,"date":"2013-10-09T01:01:42","date_gmt":"2013-10-08T23:01:42","guid":{"rendered":"http:\/\/liquid-news.de\/wordpress\/?p=336"},"modified":"2015-08-30T11:06:08","modified_gmt":"2015-08-30T09:06:08","slug":"marlboro-muss-maybe-werbung-stoppen","status":"publish","type":"post","link":"https:\/\/liquid-news.com\/e-zigaretten\/marlboro-muss-maybe-werbung-stoppen\/","title":{"rendered":"Marlboro muss &#8222;MayBe&#8220; Werbung stoppen"},"content":{"rendered":"<h2>Die MayBe Werbung muss gestoppt werden<\/h2>\n<p>Das Landratsamt M\u00fcnchen hat die umstrittene Werbung der Zigarettenmarke Marlboro untersagt. Das Verbot gilt bundesweit. Die &#8222;Maybe&#8220;-Kampagne ist besonders geeignet, junge Menschen zum Rauchen zu veranlassen, hie\u00df es zur Begr\u00fcndung.<\/p><div class=\"ln-132-firstparagraph ln-entity-placement\" id=\"ln-1861160484\"><div id=\"ln-737556236\"><a href=\"https:\/\/a.partner-versicherung.de\/click.php?partner_id=171606&amp;ad_id=15&amp;deep=kfz-versicherung\" target=\"_blank\" rel=\"nofollow sponsered noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6543 size-full\" src=\"https:\/\/liquid-news.com\/wp-content\/uploads\/2024\/04\/Check24KFZ.jpg\" alt=\"\" width=\"300\" height=\"250\" \/><\/a><\/div><\/div>\n<p>Besonders die Jugend wurde beeinflusst:<\/p>\n<p>Ohne eine Zigarette sei man nur ein &#8222;Maybe&#8220;, ein Zauderer (so die sinngem\u00e4\u00dfe \u00dcbersetzung). Wer dagegen zur Zigarette greift, sei ein Macher, cool und attraktiv &#8211; oder um in Marlboros Werbejargon zu bleiben, ein &#8222;Be&#8220;. Nun hat das Landratsamt M\u00fcnchen die umstrittene Werbung verboten.<\/p>\n<p><a title=\"Werbestopp f\u00fcr Marlboro\" href=\"http:\/\/www.spiegel.de\/wirtschaft\/unternehmen\/marlboro-philip-morris-muss-maybe-kampagne-stoppen-a-927042.html#js-article-comments-box-pager\" target=\"_blank\" rel=\"nofollow\">Quelle Spiegel Online<\/a><\/p>\n<p>Phillip Morris hat gegen das Urteil Klage eingereicht und zugleich einen erg\u00e4nzenden Eilantrag bei gericht eingereicht. Das Verwaltungsgericht M\u00fcnchen best\u00e4tigte im Eilantrag die grunds\u00e4tzliche Beurteilung des Landratsamtes. Damit bleibt die Werbung auch weiterhin verboten. Die Worte &#8222;maybe&#8220; und &#8222;be&#8220; d\u00fcrfen jedoch grunds\u00e4tzlich auch weiterhin verwendet werden. PMG sieht der Kl\u00e4rung der entstandenen Rechtsfragen im Hauptsacheverfahren mit Interesse entgegen.<\/p>\n<p>&nbsp;<\/p>\n<p>Weitere Artikel zum Thema:<\/p>\n<p><a title=\"Tabakwerbung in Deutschland und die eZigarette\" href=\"https:\/\/liquid-news.com\/e-zigaretten\/tabakwerbung-deutschland-und-die-ezigarette\/\">Tabakwerbung in Deutschland<\/a><\/p><div class=\"ln-300-bottom ln-entity-placement\" id=\"ln-1045773566\"><div id=\"ln-1142488687\"><a href=\"https:\/\/a.check24.net\/misc\/click.php?pid=120053&amp;aid=18&amp;deep=handytarife&amp;cat=7\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6519\" src=\"https:\/\/liquid-news.com\/wp-content\/uploads\/2024\/02\/Check24Mobi234.jpg\" alt=\"\" width=\"234\" height=\"60\" \/><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die MayBe Werbung muss gestoppt werden Das Landratsamt M\u00fcnchen hat die umstrittene Werbung der Zigarettenmarke Marlboro untersagt. Das Verbot gilt bundesweit. Die &#8222;Maybe&#8220;-Kampagne ist besonders geeignet, junge Menschen zum Rauchen zu veranlassen, hie\u00df es zur Begr\u00fcndung. Besonders die Jugend wurde beeinflusst: Ohne eine Zigarette sei man nur ein &#8222;Maybe&#8220;, ein Zauderer (so die sinngem\u00e4\u00dfe \u00dcbersetzung). [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,14],"tags":[401,35],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branchengefluester","category-rechtliches","tag-hersteller","tag-zigaretten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marlboro muss &quot;MayBe&quot; Werbung stoppen - LIQUID-NEWS<\/title>\n<meta name=\"description\" content=\"Das Landratsamt M\u00fcnchen hat die umstrittene Marlboro Maybe Werbung der Zigarettenmarke Marlboro untersagt. 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